Attract and Convert

What is Agnostic? It’s where MSPs Go to die

What is agnostic? What does it mean? This term gets bandied about quite a bit, and more than once, I…

I once worked with a doctor. She helped patients with testosterone deficiency and had new, innovative techniques. Her approach made…

The other day I was hit smack in the face with a copywriting mistake that I could have easily made….

There are three fundamentals to Effective MSP marketing. First, you define your avatar (and not be agnostic). Second, you must…

I want to tell you the story of two VoIP providers. VoIP providers are not MSPs, but this is a…

You cannot grow your business without a niche or, in marketing-speak, an avatar, ideal client, persona, or any one of…

First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…

If you’re like most MSP owners, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The…

Have you ever wondered when to market to a broad audience versus when you should market to a narrow or…

I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…