Cold calling is dead – what’s the best way to find clients and grow a business?
I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…
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Yes, if clients don’t give you information, it is your problem.
Has this ever happened to you? You have a client, and you rely on them to get your work done….
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How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….
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Should I use paid ads or organic social media (and traffic).
The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…
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Why is my website getting so much traffic but no sales.
Website traffic may feel like a problem solved. Google Analytics go in the right direction; people are finding you in…
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How to hire a virtual assistant
In this post, I talk about how to hire a virtual assistant (how to hire a VA) to get unstuck…
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What to Look for in a CRM
You have to follow up with people at least 5 times before they will remember your name. Before they buy…
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How to Use Technology to Scale Your Business (Not Make More Work)
I have never had to deal with title searches, but I understand from everyone involved that it can be a…
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What Is the Value Journey and Why You Care
The Customer Value Journey is key to marketing that works for you and grows your business rather than wastes your…
