What is a brand story (and why you care)
A brand story is a story you tell about your customers that shows how they transform as a result of…
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Define Your Avatar
There is something that we tell all of our clients and community, and it’s that when you market to everyone,…
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Meetings Matter, How to Make them Better
What adjectives would you use to describe business meetings? Draining? Wasteful? Tiresome? Meetings are a common target of ridicule. Their uselessness is the…
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Addressing the challenge of 80% turnover: Core Values
One significant challenge with building a business is people. You are bringing together people with different backgrounds, different ways of working,…
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A simple tool to double the time you have available, prioritize
I am not a big fan of productivity hacks. Consider Orson Welles. At one point in his career he was…
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Cost is Much Less Important than Opportunity
Shift to think opportunity, not cost. As old as the Romans, the expression “it takes money to make money” is part of…
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Three questions to define success
On his deathbed, Sam Walton had some sort of realization. We can’t know the exact realization was because he is…
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The four stages of delegation
In this video I summarize the four stages of delegation:
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What happened to the Keynesian 15 hour work week?
In 1930, John Maynard Keynes predicted that technological change and productivity improvements would lead to a 15 hour workweek. He…
