podcast

  • Productize Your Service: How MSPs Can Get More Customers And Stop Wasting Time

    Too many Managed Service Providers (MSPs) use a catch-all, do-it-all, anything-you-need sales model, using the idea of services they sell as an excuse not to think in terms of products. In today’s episode Joe and Jeff discuss the importance of defining products and processes that solve specific problems, rather than offering vague services that are too broadly understood to be valuable to anybody. By focusing on solving specific problems, you can demonstrate your expertise and value to potential clients, and build a successful and sustainable business that minimizes endless negotiation and helps customers understand why you are the answer to their problems.

  • How To Succeed In Business for MSPs: The Importance Of Narrowing Down Your Target Audience

    Too often, businesses try to be everything to everyone and end up being nothing to no one. In this episode, we’re discussing how to succeed in business by narrowing down your target audience. We’ll share tips on identifying your ideal customer and creating specific services and offerings that will appeal to them. Let’s discuss how MSPs (Managed Service Providers) can especially use your niche to your advantage, why you must specialize to differentiate, and how being committed to your niche helps you create growth opportunities.

  • It’s the Entrepreneur, Not The Economy: Eliminating Excuses and Building Your Business

    Hey, the economy sucks. That seems to be all anybody’s talking about. Today we’re talking about it differently – it’s the entrepreneur, not the economy. Blaming “the economy” can quickly become an excuse for stagnating ideas and conservative, even fearful decision-making. Let’s remember the essentials of building your business machine and running your factory smoothly. Customers are more diligent and paying closer attention these days – how will you respond? This is not the time for excuses – it’s the time for energy.